In the wood material, there is a unique charm of natural materials that cannot be made with human hands and technology. For example, varied wood grain, gentle and calming tones, and luster, all of which depend on the species of trees, the grown-up places, and climate. Each of trees is full of individuality and full of beauty. The "precious wood NEXT technology" is to maximize the appeal of these trees. We are building unique technologies that cannot be imitated anywhere including wood-taste activation processing that extracts the individuality of each tree, processing of cosmetic materials, and painting technology.